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Just after the May Day holiday this year, Yang Rong, the general manager of Jingsha People and Fishery Medicine in Jingzhou District, Hubei Province, received two bronze medals. One was the authorized dealer of Wanyuda Fishery Machinery in Jingzhou, with the serial number of 001, and the other was the copper medal for the underwriting of Wanyuda brand fishery machinery by PICC.

Almost at the same time, Ye Lijun, the owner of Junchen Yaodian Trading Company in Dingcheng District, Changde, Ke Jinzhong, the master of Ezhou Jinzhong Fishery Machinery Trading Company, and Li Li, the manager of Xiantao Branch of Future Wanjia Hardware and Electrical Co., Ltd., also received these two bronze medals and posted them in prominent positions in the company and stores. They all said that Wanyuda Fishery Machinery had the blessing of PICC, and we had a stronger waist and more confidence in the market.

Nantong Wanyuda Fishery Machinery Co., Ltd. is an enterprise dedicated to the research and development, production, and sales of fishery machinery and capacitors. Its founder, Chairman Yang Jianhua, is an outstanding scientific researcher who has devoted half his life to the research and development of over 130 invention patents. The express automatic sorting system, which he mainly participated in and developed 6 years ago, achieved a breakthrough in intelligent sorting in the express industry and has been widely referenced and promoted in the industry.

In recent years, he has led his team to make great achievements in the field of fishery machinery, achieving technological innovation in the first, second, and third generations of fishery aerators through various technical means. At present, Wanyuda's newly launched multi-function inverter aerator has the characteristics of low energy consumption, high power, strong oxygenation, longer service life, and better safety performance. It has obtained 17 national patents, and many designs have become industry standards. Especially after passing the certification and underwriting of PICC, it has been recognized and welcomed by the majority of fishermen and farmers just after its debut.

Not long ago, Yang Jianhua's keen gaze turned to the small-scale shrimp farming project. Small scale shrimp farming is a fast and efficient shrimp farming project that has emerged in recent years. It has gained rapid popularity due to its flexible and convenient farming mode, as well as the high returns brought by high-density farming. According to incomplete statistics, there are currently over 500000 shrimp sheds in China, mainly distributed along the southeast coast and in regions such as Shandong and Xinjiang.

Despite the strong development momentum of small shed shrimp, traditional manual feeding methods are still used for feeding, resulting in low feed efficiency, low erbium feed coefficient, and even damage to water quality, affecting the yield of shed shrimp and increasing breeding costs and risks.

In response to this situation, Yang Jianhua, after 8 months of dedicated research, successfully developed an intelligent feeding machine for small shed shrimp based on its breeding characteristics. After repeated experiments, it has been proven that the shrimp shed fed by the intelligent feeding machine has a shortened exit cycle of at least 30 days, and the quality of the shrimp is one more shell than that fed manually. According to professional monitoring, its water quality is 50% better than that of the artificially fed shed.

The emergence of this invention will be a major breakthrough in the industry, bringing revolutionary changes to the farming of shrimp in small sheds. At present, this invention has applied for a national patent.

How to effectively market a good product is a new question for the company's senior management to consider.

After conducting in-depth market research and investigation, it was found that there are two concerns about the purchase and use of aquaculture machinery in the agriculture and fisheries industry: one is the fear of wasting money to buy street vendors' products without quality assurance; The second reason is that they are afraid of difficulties in after-sales service if there are problems.

In response to concerns and worries about agriculture and fisheries, the company has made significant adjustments to its marketing strategy. First, give full play to the authoritative endorsement of PICC underwriting, make great efforts to carry out advertising and poster publicity in the breeding areas across the country, arouse the brand awareness of fishermen and farmers, enhance the ability to identify fake and inferior products, and cooperate with enterprises with good reputation and strong comprehensive strength in the fishing machinery or related industrial chain to build warehouses in the breeding areas across the country, so that farmers can see, touch and buy Wanyuda products. The second is to move the after-sales service stations forward and implement a 24-hour response mechanism for 400 telephones, requiring each service station to solve agricultural and fishery after-sales problems within 24 hours, which has pioneered the industry's fast after-sales response.

We have achieved remarkable results by employing multiple tactics simultaneously. Good products, good marketing empowerment, and PICC endorsement, sales data showed an obvious upward trend in May this year alone.

To summarize with Chairman Yang Jianhua's words: Every crisis that arises contains infinite vitality. When opportunities arise, the key is whether you can discover them, grasp them, seize them, and understand how to leverage them. (Pu Weidong)